Small Business Digital Marketing

Survival Kit

Survival Kit

So, you're all alone and lost on the deep, dark internet...

Here's everything your business needs to survive and thrive online.

Your Online Reputation

Watch the signposts

Make sure your reputation leads customers to your business… not away from it

Facts + Feedback = Your Digital First Impression

The FACTS are the bits of information about your business - Your name, address, phone number and more - that appear in search engine, directories, apps and voice search enabled devices.

 

The FEEDBACK are the rating and reviews you receive from customers on Google, Yelp ,other top review sites and recommendations on Facebook.

??%

??%

of consumers lose trust in local businesses if they come across incorrect or inconsistent listings.1

Click to reveal the stat!

of people say they lose faith in a local business when their online listings show incorrect information.2

73%

80%

of consumers lose trust in local businesses if they come across incorrect or inconsistent listings.1

of people say they lose faith in a local business when their online listings show incorrect information.2

Take control of your online reputation

  • Actively monitor your business's listings and reviews.
  • Reach out and respond to your customers to manage your reviews.
  • Stay on top of the impression your business giving off to maintain your reputation.

Download the full Survival Kit for your next online adventure!

Get My KitGet My Kit

Your Website

Set up camp

Establish a website that gets found, looks good and drives business

Your site only has a few seconds to make a good first impression...and 64% of small business owners can't find time to maintain their site3

Your site only has a few seconds to make a good first impression...and 64% of small business owners can't find time to maintain their site3

Face it — your business website is probably the first impression most customers and prospects will have of you and what you offer. If it doesn’t present your business in the right way... it’s going to be hard for you to survive in business today.

The top two answers from local consumers

36%

say they're more likely to contact a local business that has a website4

34%

say a "clear and smart" website gives a local business more credibility4

Trust experts to build you a website that works

Don't waste your time — and your customers' patience — trying to build a site that doesn't work for them, their phone or Google. Work with a partner who knows how to write, design and build a site that can turn your visitors into new customers.

Download the full Survival Kit for your next online adventure!

Get My KitGet My Kit

Your Social Media Marketing

Go with friends

Don't go it alone — get social to stay on the right path

Your customers are on social media. Your business needs to be there too.

U.S. users just like your local customers now spend almost an hour a day on Facebook, Facebook Messenger and Instagram.5 And they need to see ads and posts from your business there.

Think adults aren’t using social media? Take a hike!

??%

actively use Facebook

Click to reveal the stat!

68%

actively use Facebook5

??%

age 65 and older use Facebook

Click to reveal the stat!

41%

age 65 and older use Facebook5

??%

use more than one of the top five social platforms

Click to reveal the stat!

56%

use more than one of the top five social platforms5

Connect with your target customers on Facebook and more every day

Sharing posts that are useful to your friends, followers and customers…reaching new customers with targeted ads…and keeping up with likes, comments, @ mentions, retweets and more needs to be part of your digital marketing to build relationships with your customers today — and build your business tomorrow.

You're not out of the woods yet!

There are plenty of other skills your business needs to master to survive and thrive online.

Your Search Marketing

Build a signal fire

Your Display Ads

Shine a light

Your SEO

Climb to higher ground