Digital Marketing Quiz

Test Your Knowledge

In today's day and age, neglecting digital marketing can sink your business. Shopping behavior has evolved to include technology in every step of the customer journey: people research your business online long before they think to call you.
 
Without a working knowledge of digital marketing, you are missing out on THE most impactful way to reach local customers. So, let's see just how much you know about digital marketing–and see if any surprises could help your business.
 

Question 1/8

Which digital marketing tactic plays a role in optimizing websites to improve search engine rankings?

Content marketing
SEO
Mobile web design
All the above

Question 2/8

What is the true difference between desktop and mobile marketing?

Desktop marketing is better for social engagement.
Mobile marketing works better for location-based marketing.
Desktop and mobile marketing yield the same results in conversion rates.
Desktop is more expensive than mobile

Question 3/8

What is the purpose of lead generation in digital marketing?

To increase website traffic
To generate sales
To capture contact info from potential customers
To improve search engine rankings

Question 4/8

What percentage of customers read online reviews before doing business?

95%
83%
49%
72%

Question 5/8

On average, 53% of online traffic comes from_____

Paid search ads
Social media
Organic search
Display ads

Question 6/8

What does CRM stand for?

Custom Rendering for Mobile
Custom Relationship Modules
Customer Relationship Management
Customer Rotation Model

Question 7/8

Which of the following is NOT an example of a marketing automation tactic for small businesses?

Text marketing
Emailing special offers
Requesting reviews
Posting on social media

Question 8/8

Which of the following does NOT need to be continuously updated and maintained by a small business?

Social media
Business hours and location
Seasonal offers
Website address