4. Who manages your advertising campaigns?

Do it yourself - 86%
Local agency - 12%
Friend/Family - 11%
By nature, entrepreneurs are usually the type of people who prefer to get things done on their own — and that stays true when it comes to their digital marketing. According to the data we collected, most business owners are opting to handle their own ad campaigns.
When they do look for help, they're just about evenly split between looking to agencies or asking friends and family for assistance.