4. Who manages your advertising campaigns?

Do it yourself - 86%
Local agency - 12%
Friend/Family - 11%
By nature, entrepreneurs are usually the type of people who prefer to get things done on their own and that stays true when it comes to their digital marketing. According to the data we collected, most business owners are opting to handle their own ad campaigns.
When they do opt to look for help they are fairly evenly split between looking to agencies and asking a friend or a family member for assistance.