Scroll down for a sneak peek of
your "to-do" list to PROMOTE and GROW your business…
without RUNNING yourself into the ground
This Marketing Checklist is an actionable plan that works for you...
your business... and your schedule to succeed offline and online.
Think about your customers and competitors
No one knows your local market better than you. You interact with your customers every day, and you see your competitors’ ads, websites and social profiles.
Get your full Checklist now and start thinking about:
- What your customers like most – and what you could improve
- How you build loyalty and drive repeat business
- What really sets you apart from your competitors
Participate in or sponsor local events
Don't underestimate the power of your community! Playing a part in local activities can be a great way to remind your customers what a positive, valuable resource your business is.
See all the ways you can get local and get personal in your Checklist.
Think about your customers and competitors
No one knows your local market better than you. You interact with your customers every day, and you see your competitors’ ads, websites and social profiles.
Get your full Checklist now and start thinking about:
- What your customers like most – and what you could improve
- How you build loyalty and drive repeat business
- What really sets you apart from your competitors
Promote your business everywhere offline
Word of mouth and advertising are a must, but so many local businesses forget about the things their customers see every day.
See all the places you need to include your business information to make it easy for your customers to reach you in your Checklist.
Participate in or sponsor local events
Don't underestimate the power of your community! Playing a part in local activities can be a great way to remind your customers what a positive, valuable resource your business is.
See all the ways you can get local and get personal in your Checklist.
Promote your business everywhere offline
Word of mouth and advertising are a must, but so many local businesses forget about the things their customers see every day.
See all the places you need to include your business information to make it easy for your customers to reach you in your Checklist.
Double check the little things
Sometimes the simplest steps are the first ones your forget when it comes to marketing your business.
Find out what you need to do offline to reach your customers — and make it easy for them to reach you, including:
Ask your customers for feedback
Ask your customers for feedback
Promote the obvious
Promote the obvious
Include your URL on everything
Include your URL on everything
Connect with customers on social media
With 68% of American adults on Facebook,* social media marketing is a must. Luckily, you can start small and manage all your social marketing from the palm of your hand!
Download the full Checklist to learn about the 3 steps to successful social marketing:
Setting up a Facebook Page
Staying active on social media
Advertising on social to reach your local audience
*Pew Research Center "Social Media Update 2016"
Connect with customers on social media
With 68% of American adults on Facebook,* social media marketing is a must. Luckily, you can start small and manage all your social marketing from the palm of your hand!
Download the full Checklist to learn about the 3 steps to successful social marketing:
Setting up a Facebook Page
Staying active on social media
Advertising on social to reach your local audience
*Pew Research Center "Social Media Update 2016"
Make sure you show up everywhere your customers are searching
"Location, location, location" can make all the difference in online marketing too. Simply put, you need to be where your customers are looking for you.
Check out the Checklist to find out how to:
- Reach customers when they're SEARCHING
- Reach customers when they're SURFING
- Reach customers with SEO
Make sure you show up everywhere your customers are searching
"Location, location, location" can make all the difference in online marketing too. Simply put, you need to be where your customers are looking for you.
Check out the Checklist to find out how to:
- Reach customers when they're SEARCHING
- Reach customers when they're SURFING
- Reach customers with SEO
Find out what your customers are saying about you
With so many places for customers to leave reviews for your business online, you need a plan to:
- Request and collect positive reviews
- Share your best reviews
- Respond to unhappy customers quickly
See how many consumers trust online reviews as much as personal recommendations in your Checklist.
Correct your business information everywhere online
If you see the wrong name, address or phone number on Google, Facebook or Apple Maps...your customers can too.
See what you need to do to take control of your online business listings in your Checklist — and make sure your customers find the right information every time.
Take a close look at your website
Yes, even if it's brand new! Like cars and phones, what websites can do — and what your customers expect yours to do — is evolving all the time.
Download the complete Marketing Checklist to see how you can check:
- How your site LOOKS
- How your site WORKS
- What your site SAYS
Find out what your customers are saying about you
With so many places for customers to leave reviews for your business online, you need a plan to:
- Request and collect positive reviews
- Share your best reviews
- Respond to unhappy customers quickly
See how many consumers trust online reviews as much as personal recommendations in your Checklist.
Correct your business information everywhere online
If you see the wrong name, address or phone number on Google, Facebook or Apple Maps...your customers can too.
See what you need to do to take control of your online business listings in your Checklist — and make sure your customers find the right information every time.
Take a close look at your website
Yes, even if it's brand new! Like cars and phones, what websites can do — and what your customers expect yours to do — is evolving all the time.
Download the complete Marketing Checklist to see how you can check:
- How your site LOOKS
- How your site WORKS
- What your site SAYS
A marketing partner who will help you succeed online?
You can make time to run through these checklist items every week, especially the online ones…or turn it over to a full-service, local marketing partner who does all the work for you while you focus on what matters most: running your business.
Check in with local marketing experts
Talk to Hibu's digital marketing pros today about improving your results online, on mobile, on social and more. You have enough "to-do" — let us focus on promoting your business while you focus on running it.
