Does your business participate in or sponsor local events?
Is your business information correct everywhere online?
UH OH!
Your most important business information needs to be correct and consistent everywhere customers look for you
If you see the wrong info on sites and apps like Google, Facebook, Yelp and Apple Maps (and hundreds of others!), make a plan to take control of your listings and update them as they change.
AWESOME JOB!
Your most important business information needs to be correct and consistent everywhere customers look for you
If you see the wrong info on sites and apps like Google, Facebook, Yelp and Apple Maps (and hundreds of others!), make a plan to take control of your listings and update them as they change.
Is your URL (website address) on all your printed materials?
PERFECT!
You should include your URL everywhere you can
Word of mouth and advertising are a must, but so many local businesses forget about the things their customers see every day.
From business cards and bills to storefronts and fleet vehicles, make it easy for your customers to get what they need to get in touch with you.
YOU'RE NOT ALONE!
Start including your URL everywhere you can
Word of mouth and advertising are a must, but so many local businesses forget about the things their customers see every day.
From business cards and bills to storefronts and fleet vehicles, make it easy for your customers to get what they need to get in touch with you.
Is your business website more than a year old?
TAKE A CLOSE LOOK AT YOUR SITE
It might be time for some updates and upgrades
Like cars and phones, what websites can do – and what your customers expect yours to do – is evolving all the time.
A few times a year, review your site to make sure it still LOOKS modern...it still WORKS to meet your goals...and it still SAYS the right thing about your business.
TAKE A CLOSE LOOK AT YOUR SITE
Yes, even if it's brand new!
Like cars and phones, what websites can do – and what your customers expect yours to do – is evolving all the time.
A few times a year, review your site to make sure it still LOOKS modern...it still WORKS to meet your goals...and it still SAYS the right thing about your business.
Do you use Facebook to promote your business today?
WE "LIKE" THAT!
Keep connecting with your customers
With 68% of American adults on Facebook,* social media marketing is a must.
Make sure you're using a business Facebook Page (not just your personal profile)...staying active on there every day...and using targeted ads to reach your customers (and potential customers just like them).
START CONNECTING WITH YOUR CUSTOMERS
You'll "Like" how easy it is to reach them
With 68% of American adults on Facebook,* social media marketing is a must.
Make sure you're using a business Facebook Page (not just your personal profile)...staying active on there every day...and using targeted ads to reach your customers (and potential customers just like them).
Do you check your online reviews — and publish positive ones where customers can find them?
NICE WORK - FIVE STARS!
84% of consumers trust online reviews as much as word-of-mouth recommendations*
Make sure you have a plan to:
- REQUEST reviews from new and returning customers
- SHARE positive reviews on the sites that matter most
- RESPOND to negative reviews quickly — wherever they're posted
* Brightlocal.com “Local Consumer Review Survey 2016”
SPREAD THE WORD ABOUT THE GREAT WORK YOU DO
84% of consumers trust online reviews as much as word-of-mouth recommendations*
Make sure you have a plan to:
- REQUEST reviews from new and returning customers
- SHARE positive reviews on the sites that matter most
- RESPOND to negative reviews quickly — wherever they're posted
* Brightlocal.com “Local Consumer Review Survey 2016”
Are you running ads on Google and the Web's top sites and apps (including Facebook)?
GREAT JOB!
You need to be where your customers are looking for you
Getting your business in front of your customers is about as basic as it gets — and more challenging today than ever. You need a plan to:
- Reach customers when they're SEARCHING (with ads on the first page of Google — where 75% of the clicks go*)
- Reach customers when they're SURFING (with ads and ad retargeting on their favorite sites and apps)
- Reach customers with SEO (on Google, Bing and Yahoo)
* Fertile Frog infographic shared by HubSpot, Oct 2017
IT'S ALL ABOUT "LOCATION, LOCATION, LOCATION"...
You need to be where your customers are looking for you
Getting your business in front of your customers is about as basic as it gets — and more challenging today than ever. You need a plan to:
- Reach customers when they're SEARCHING (with ads on the first page of Google — where 75% of the clicks go*)
- Reach customers when they're SURFING (with ads and ad retargeting on their favorite sites and apps)
- Reach customers with SEO (on Google, Bing and Yahoo)
* Fertile Frog infographic shared by HubSpot, Oct 2017
