How important is local SEO for SMBs?
Local search engine optimization (SEO) is the heart of your success as a small to medium-size business (SMB). You’re more likely to appear in map packs and organic results. And with higher rankings, you stand head and shoulders above your competitors.
With 4 in 5 people using search engines to look for nearby services, local SEO is a shot in the arm. You target your distinct service area, focused on regional keywords and local search criteria.
It's a powerful strategy that reaches further than your website into a healthy, holistic online presence. From your Google Business Profile (GBP) to your online reviews, let's see how local SEO stretches your digital marketing muscles!
On-Page SEO = Strategic Thinking
- Keyword optimization
- Relevant Meta tags
- Internal links
Local SEO = Core Connections
- GBP optimization
- Local citations
- Online reviews
Off-Page SEO = Targeted Outreach
- Local backlinks
- Social media signals
- Review responses
Technical SEO = Smooth Mobility
- Location-based markup
- Geotargeted pages
- Site security
Smart Sites = Keen Visibility
- Mobile-friendly design
- Intuitive nagivation
- Lead capture tools
Listings Management = Control
- Consistent data
- Reputation management
- Directory presence
When the Local SEO plan works out
Local SEO creates better visibility where your most likely customers — the ones near you — see you in search results. Your strategy tightly links to your business, services, and city. And it takes a syncronized, tailored approach to have your strategy move strongly.
Other business listings (Bing, Yahoo, Yelp, etc.)
That's right — traditional SEO and local SEO work hand in hand to help you reach both broad and narrow audiences. But with local SEO you reach the crucial group — those close to you most likely to become customers.
Besides greater visibility. targeted traffic and increased credibility, local SEO boosts customer engagement and your competitive advantage. It's well worth the investment when you're ready to grow your business.
Exercise local SEO services with Hibu
Here at Hibu, our fingers are on the pulse of local SEO. We know it's about more than your website — it's a whole body experience, so to speak.
Our Smart Sites with specific schema help your SMB thrive online in your area. Whatever local SEO demands for your unique business, we handle it for you.
Listings Management
Review Generation
Build trust by collecting and highlighting reviews from your customers.
Reputation Management
Monitor and respond to everything customers say about your business online from one simple dashboard.
On-Page and Off-Page SEO
Improve your search ranking – driving more traffic to your website and more qualified leads to your business.
Social, Search, & Display Ads
Get your business in front of more potential customers with ads on the most popular websites, social platforms, and in search results.
Marketing Automation
Automate your email and text marketing to turn more leads into customers and more customers into repeat customers.