How important is local SEO for SMBs?

Local search engine optimization (SEO) is the heart of your success as a local business. You’re more likely to appear in map packs and organic results. And with higher rankings, you stand head and shoulders above your competitors.

 

With 4 in 5 people using search engines to look for nearby services, local SEO is a shot in the arm. You target your distinct service area, focused on regional keywords and local search criteria.

It's a powerful strategy that reaches further than your website into a healthy, holistic online presence. From your Google Business Profile (GBP) to your online reviews, let's see how local SEO stretches your digital marketing muscles!

On-Page SEO = Strategic Thinking

  • Keyword optimization
  • Relevant Meta tags
  • Internal links

Local SEO = Core Connections

  • GBP optimization
  • Local citations
  • Online reviews

Off-Page SEO = Targeted Outreach

  • Local backlinks
  • Social media signals
  • Review responses

Technical SEO = Smooth Mobility

  • Location-based markup
  • Geotargeted pages
  • Site security

Smart Sites = Keen Visibility

  • Mobile-friendly design
  • Intuitive nagivation
  • Lead capture tools

Listings Management = Control

  • Consistent data
  • Reputation management
  • Directory presence

When the Local SEO plan works out

Local SEO creates better visibility where your most likely customers — the ones near you — see you in search results. Your strategy tightly links to your business, services, and city. And it takes a syncronized, tailored approach to have your strategy move strongly.

 

Read our list of SEO terms your SMB should know.

Your website and GBP are clear local SEO musts, but other channels contribute to a robust system:

Other business listings:
Consistent listings across search engines help boost visibility and trust, such as Bing, Yahoo, Yelp, etc.

Directory and review sites:

Positive reviews and accurate info improve reputation and local ranking. This could include Yellowbook, Angi, Trustpilot, etc.

Social media platforms:
Active profiles and local engagement support brand awareness and search relevance.

Traditional SEO:

Strong site structure and keyword strategy enhance overall search performance, including locally.

That's right — traditional SEO and local SEO work hand in hand to help you reach both broad and narrow audiences. But with local SEO you reach the crucial group — those close to you most likely to become customers. 

 

Besides greater visibility. targeted traffic and increased credibility, local SEO boosts customer engagement and your competitive advantage. It's well worth the investment when you're ready to grow your business. 

Exercise local SEO services with Hibu

Here at Hibu, our fingers are on the pulse of local SEO. We know it's about more than your website—it's a whole body experience, so to speak.

 

Our organic marketing service is powered by Hibu One, an all-in-one marketing platform. When you choose Hibu One to manage your marketing, you'll get a Smart Site with specific schema to help your local business get found online in your area. Whatever local SEO demands for your unique business, we handle it for you.

Listings Management

SEE HOW

Listings Management

Correct and protect your most important business information to make sure it’s consistent everywhere online.

Reviews & Reputation

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Reviews & Reputation

Collect, monitor, respond to, and highlight reviews to make the right first impression with customers.

Organic Marketing

SEE HOW

Organic Marketing

Maximize your visibility in AI search results and Google with on- and off-page SEO services powered by Hibu One.

All-In-One Dashboard

SEE HOW

All-In-One Dashboard

Keep track of all of your marketing results and manage all your messages and leads in one simple dashboard.

Ad Campaigns

SEE HOW

Ad Campaigns

Target your ideal customers with paid ads on Google, Facebook, Amazon, and more—all powered by Hibu One.

Marketing Automation

SEE HOW

Marketing Automation

Automate your email and text marketing, turning more leads into new customers and repeat customers.
Let's get up and running!
Gain and retain customers with local SEO powered by Hibu One. Call us at 877-237-6120 or fill out our short Get Started form for your free consultation.
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